Dark Pattern #1
Hidden Fees
Pre-checked boxes and surprise charges at checkout erode consumer trust and violate FTC disclosure requirements. Regulators treat undisclosed fees as deceptive practices.
Click-to-Cancel Rule Now Active
Is Your Checkout FTC-Compliant?
We audit e-commerce stores for illegal dark patterns before the FTC does. Professional compliance report in 48 hours.
$51,744per violation per day
$245MEpic Games fine (FTC, 2023)
$25MAmazon fine (FTC, 2023)
$100MVonage fine (FTC, 2022)
Enforcement Is Escalating
The FTC Is Watching
Three dark patterns account for the majority of recent enforcement actions. Is your store exposing itself to any of these?
Dark Pattern #2
Subscription Traps
Hard-to-cancel plans that bury cancellation steps or require phone calls directly violate the FTC Click-to-Cancel Rule, which is actively enforced as of 2024.
Dark Pattern #3
Fake Urgency
Countdown timers that reset on refresh and scarcity claims that are never depleted constitute deceptive advertising under Section 5 of the FTC Act.
Simple Three-Step Process
How It Works
From submission to report in as little as 48 hours. No backend access. No disruption to your operations.
1
Submit Your Store
Complete a short intake form with your store URL, checkout flow details, and subscription model. No backend access required — ever.
Takes under 5 minutes2
We Audit
Our compliance team runs a 22-point crawl of your checkout, subscription flows, consent mechanisms, and UX patterns against current FTC guidelines.
22-point compliance framework3
Get Your Report
Receive a professional PDF compliance report within 48 hours. Deep Audit customers also get a remediation roadmap and a 1-hour review call.
Delivered within 48 hoursTransparent Pricing
Choose Your Audit Tier
Every audit includes a professional PDF report and actionable findings. No retainers. No surprises.
Mini Audit
Spot-check your biggest risks fast.
$497one-time
- Top 3 compliance findings
- PDF summary report
- FTC risk scoring
- Delivered in 48 hours
Standard Audit
Full coverage for growing stores.
$1,500one-time
- Full 22-point audit
- Detailed PDF report
- 1 review call (30 min)
- Priority delivery
- Delivered in 48 hours
Most Popular
Deep Audit
Maximum protection before enforcement.
$2,500one-time
- Full 22-point audit
- Detailed PDF report
- Complete fix list & roadmap
- 1-hour strategy call
- Priority delivery 72 hrs
- Follow-up Q&A support
Monthly Monitoring
Stay ahead of evolving FTC rules.
$500per month
- Quarterly re-audits
- Rule change alerts
- On-call compliance review
- Ongoing remediation guidance
- Annual summary report
No Cost. No Obligation.
Get Your Free Mini Audit
Tell us about your store. We'll review your checkout flow and send you the top 3 compliance risks within 48 hours — free.
Common Questions
Frequently Asked Questions
No. FTCProof provides UX compliance audits only, not legal advice. Our reports identify dark patterns and UX practices that regulators have cited in enforcement actions. Consult qualified legal counsel for compliance decisions specific to your business.
Most audits are delivered within 48 hours of receiving your submission and payment. The Deep Audit, which includes a comprehensive fix list and strategy call scheduling, may take up to 72 hours. Expedited delivery is available on request.
No. We audit only publicly accessible pages and checkout flows — the same pages a regulator or consumer can access. No admin credentials, no API keys, no backend access of any kind is ever required.
Contact us immediately at hello@ftcproof.com for an expedited audit and remediation roadmap. An audit documenting your awareness and remediation efforts may be relevant to your response, though we strongly advise retaining legal counsel as your primary resource during any active investigation.
The FTC Click-to-Cancel Rule is active as of 2024. Fines of up to $51,744 per violation per day can be applied retroactively. The FTC has demonstrated it will act against businesses of all sizes — Epic Games ($245M), Amazon ($25M), and Vonage ($100M) were all caught with patterns that remain common today.
Have a question not listed here?
Email us at hello@ftcproof.com
Documented Enforcement Actions
Real Fines. Real Companies.
These companies had the same checkout patterns as thousands of e-commerce stores today.
Charged for using dark patterns to trick players into making unintended purchases and collecting children's data without parental consent.
Penalized for making it nearly impossible for customers to cancel subscriptions — a direct precursor to the Click-to-Cancel Rule.
Fined for enrolling consumers in Prime without consent using manipulative design and making cancellation deliberately confusing.
Your store may have the same patterns. We find them before regulators do.